During the 1st week of August, 2007, Management Ventures, Inc. (MVI) did a pricing study at 3 of the largest US retailers; Wal-Mart, Target, and Kmart. Conventional wisdom says that Wal-Mart, with their Everyday Low Price (EDLP) strategy would come out ahead. On the other hand, I’ve heard that Target strives to price products at Wal-Mart’s EDLP.
All three stores, in the Boston area, were within a 5-mile radius of each other: Wal-Mart in Lunenburg, MA; Target in Leominster, MA; and Kmart in Fitchburg, MA. Product categories included: household cleaning, non-food grocery (i.e., health & beauty, personal care, and OTC), and shelf-stable food.
Following are the results (click the image for a larger view): 
I was surprised at the results. …and considering Kmart did not carry all of the products in the study, I’m not sure I will shop Kmart again. If you are a Wal-Mart die-hard, you may want to reconsider Target. Interesting stuff…
I was surprised at the results. …and considering Kmart did not carry all of the products in the study, I’m not sure I will shop Kmart again. If you are a Wal-Mart die-hard, you may want to reconsider Target. 
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